Arab Advisors Group
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Smartphones constitute 41.6% of total cellular handsets in Jordan.
Sunday, August 7, 2011

A new Arab Advisors Group’s survey of cellular users in Jordan reveals insightful details on the smartphones adoption and usage patterns in Jordan. The survey also probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Jordan.


The Arab Advisors Group concluded a ground breaking survey of cellular users in Jordan probing smartphones adoption and usage. The survey revealed that Symbian leads with 62% share of smartphones operating systems. iOS and Blackberry share the second place while Android came in third. Smartphone users also prefer the English language for their applications.


A new major cellular phone survey of cellular users in Jordan was concluded by the Arab Advisors Group in July 2011. The survey report, “Jordan Smartphone Survey 2011” was released on August 2, 2011 and provides the results of a major comprehensive survey of cellular users in Jordan. The survey covered general cellular usage habits; smartphone adoption and usage habits; smartphone awareness, cellular handsets’ brands and models in addition to tablets availability among respondents. The report has 84 pages and 97 exhibits.  


Respondents were randomly called through a randomly generated table of cellular phone numbers for each cellular operator. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 5%.


“The survey revealed that 95.8% and 87.5% of iPhone and Blackberry users, respectively, use applications through their smartphones, while 57% of Symbian smartphone users use applications. 91.4% of those who use applications prefer the applications in the English language, where only 8.2% of the respondents prefer the Arabic language.” Mrs. Faten Bader, Arab Advisors Senior Research Analyst, commented.


"The survey also probed the tablets available among the cellular users. The survey revealed amongst houses that have tablets, Apple’s iPad leads by a wide margin.” Mrs. Bader, added.


This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.


Any investment in the report will count towards attending Arab Advisors’ upcoming event “The Smart Handheld Summit” on December 5 & 6, 2011 at Dubai - UAE. More information on the conference can be viewed on:


Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.

The Arab Advisors Group divided the survey questionnaire into seven main sections:

  • General information on respondents
  • General cellular usage habits
  • Handset brands
  • Smartphones adoption and usage patterns
  • Smartphones awareness
  • Tablets availability
  • Detailed analysis of handsets’ models

Arab Advisors Group will conduct two other similar surveys in the UAE and Saudi Arabia in the coming 3-4 months. Order the three surveys of Jordan, UAE and Saudi Arabia and receive a 20% discount with a package price for the three reports at US$ 4,200 (US$ 1,400 per report) for subscribers and US$ 5,400 (US$ 1,800 per report) for non-subscribers.


The Arab Advisors Group’s team of analysts in the region has produced close to 2,600 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom).


To date, Arab Advisors Group has served 625 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on

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