Arab Advisors Group
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The share of female Internet users who go to movie theatres in Jordan is higher than that of male Internet users.
Monday, April 9, 2012

A major Arab Advisors' survey of Jordan's Internet users' media consumption habits probed the media consumption patterns in Jordan. The survey provides insights in the media consumption habits in regular months as well as in the Holy month of Ramadan.

A new Arab Advisors online Media Survey of Jordan's Internet users revealed that 47.7% of Jordanian Internet users go to movie theaters. The percentage of female Internet users who go to movie theatres reached 61.3% compared to 42.2% for their male counterparts.

Moreover, the survey revealed that 63.2% of the respondents use DVDs to watch programs. 40.1% of the respondents who buy or rent DVDs use pirated DVD copies, whereas 45.6% stated that they rent and/or buy both copied and original DVDs.

A new major online survey in Jordan was concluded by the Arab Advisors Group in February 13, 2012. The survey report, Jordan Media Survey of Internet Users 2012 was released on March 18, 2012 and provides the results of a major comprehensive online survey of the online community in Jordan. The survey covered television, radio, movie theatres, newspaper and book reading habits and effective type of ads. The report "Jordan Media Survey of Internet Users 2012" has 83 pages and 123 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Jordan. The survey results encompass answers from 639 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey was conducted on the general Internet population including both genders and all age groups across Jordan. The online survey yields a confidence level of 99% with a margin of error of less than 6%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

"The survey also had a specific section that probed the viewership of Pay TV channels. The survey revealed that 29.1% of the survey respondents who watch TV watch Pay TV channels. Only 57.9% of the respondents who watch Pay TV had a Pay TV Subscription with the Pay TV provider." Ms. Dima Abu Rub, Arab Advisors Senior Research Analyst, commented.

The Arab Advisors Group divided the survey questionnaire into five main sections: Television, radio, movie theatres, newspaper and book reading habits, and most effective types of ads.


  • General TV viewing habits
  • TV viewing habits during the Holy month of Ramadan
  • Movies, TV series and programs preferences
  • Dubbed programs
  • Satellite TV
  • Terrestrial TV
  • Pay TV
  • Purchase and rental of original DVDs versus copies


  • Radio listening habits
  • Radio programs preferences
  • Radio stations tuned to

Movie Theatres

  • Going to movie theatres and frequency

Newspaper and book reading habits

  • Newspaper reading habits
  • Book reading habits
  • Book genres and language preference

 Most effective types of ads

Any investment in this report will count towards attending Arab Advisors' "9th Convergence Summit" on May 22 & 23, 2012 at the Four Seasons in Amman, or could count towards attending "The 2nd Smart Handheld Summit 2012" on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge.

More information on the 9th Convergence Summit conference can be viewed on: is the main sponsor of the conference; Motorola, Orange, Qualcomm, UmniahZain and Ericsson are among the companies who are sponsoring the event.

More information on The 2nd Smart Handheld Summit 2012 conference can be viewed on:

The Arab Advisors Group's team of analysts in the region has produced close to 2,900 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on

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