Arab Advisors Group
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Saudi Smartphone Survey 2011

A new Arab Advisors Group's survey of cellular users in Saudi Arabia reveals insightful details on the smartphones adoption and usage patterns in the Kingdom. The survey revealed that 47% of the respondents who use applications in Saudi Arabia prefer to use them in the Arabic language compared to 8.2% in each of Jordan and the UAE. Arab Advisors Group projects the Smartphone applications combined annual revenues in Saudi Arabia, UAE and Jordan to grow from US$ 44 million in 2011 to US$ 210 million in 2015.

The Arab Advisors Group concluded a ground breaking survey of cellular users in Saudi Arabia probing smartphones adoption and usage. The survey revealed that iOS (iPhone) topped the list with 40% share of smartphones operating systems (calculated based on handsets' brands). Blackberry ranked second at 38%. Almost half of smartphone users prefer the Arabic language for their applications. 

A new major cellular phone survey of cellular users in Saudi Arabia was concluded by the Arab Advisors Group in October 2011. The survey report, "Saudi Smartphone Survey 2011" wasreleased on November 3, 2011 and provides the results of a major comprehensive survey of cellular users in the Kingdom. The survey covered general cellular usage habits; smartphone adoption and usage habits; smartphone awareness, cellular handsets' brands and models in addition to tablets availability among respondents. The report has 56 pages and 65 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the four cellular operators in Saudi Arabia: STC, Mobily, Zain, and Bravo. The survey results encompass answers from 770 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Groups Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

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Saudi Arabia
Wednesday, November 2, 2011
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