Arab Advisors Group
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Responding to the growth in Internet users, Arabic online News portals increase focus on online advertising.
Tuesday, July 30, 2013

New research from the Arab Advisors Group analyzes and compares the 2013 online advertising rates for nine online News portals targeting the Arab World. The selected portals include regional and international news content, in addition to business, financial, sports and entertainment content.

Arab Advisors Group's research revealed that three out of the nine analyzed News portals' rely solely on the ‘per CPM' billing method for their standard online ads, namely: Al Arabiya, Al Bawaba and BBC Arabic. Meanwhile, Al Manar, Ammon News, CNBC Arabia and Donia Al Watan portals adopt ‘time-based' billing. Two out of the nine analyzed portals - AME Info and Elaph- adopt both ‘per CPM' and ‘time-based' billing methods. The analysis reveals that AME Info had the highest average advertising rates among the five analyzed portals which adopt ‘per CPM' billing for their online ads; meanwhile, CNBC Arabia had the highest average advertising rates among the analyzed portals that adopt ‘time-based' billing.

A new report, "An Analysis of Selected Online Portals' Advertising Rates in the Arab World 2013", was released by the Arab Advisors Group on June 2, 2013 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 750. The 21-page report, which has 21 detailed exhibits, provides detailed analysis of nine online News portals' advertising rates chosen as a representative sample of the total market. These portals are: Al Arabiya, Al Bawaba, Al Manar, AME Info, Ammon News, BBC Arabic, CNBC Arabia, Donia Al Watan and Elaph.

"In terms of the price of a leader-broad banner, AME Info had the highest average rate amongst the five portals adopting ‘per CPM' billing followed by BBC Arabic. As for portals adopting ‘time-based' billing method; CNBC Arabia topped the list in terms of average price of online leader-board banners." Ms. Hind Qweider, Arab Advisors Group Research Analyst commented.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report, or could count towards attending Arab Advisors' 2nd Smart Handheld Summit 2013 on November 26 & 27, 2013 in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on The 2nd Smart Handheld Summit 2013 can be viewed on: http://www.arabadvisors.com/SmartHandheld/schedule.htm

The Arab Advisors Group's team of analysts in the region has produced close to 3,600 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 685 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm

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Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.

Arab Advisors Group's Arabic name is مجموعة المرشدين العرب  

Please include our name in English in brackets after the name in Arabic

                                                                                                                       

Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets. 

Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.

For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com

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