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Smartphones constitute 21.5% of total cellular handsets in Morocco
Thursday, May 9, 2013

A new Arab Advisors Group's survey of cellular users in Morocco reveals insightful details on the Smartphones adoption and usage patterns. Morocco Cellular and Smartphone Survey follows the six Smartphone survey reports concluded in Egypt, Lebanon, Kuwait, Jordan, the UAE and Saudi Arabia

The Arab Advisors Group concluded a ground breaking survey of cellular users in Morocco probing Smartphones adoption and usage. The survey revealed that 52.8% of Moroccan Smartphone users use applications. Of these respondents, 54.1% prefer applications in the French language.

A new major cellular phone survey of cellular users in Morocco was conducted by the Arab Advisors Group. The survey report, "Morocco Cellular and Smartphone Survey 2013" was released on April 30, 2013. The report covered several areas including: General cellular usage habits, Smartphone adoption and usage patterns, Smartphone awareness, cellular handset brands and models in addition to availability of tablets, satellite TV, pay TV, fixed line and Internet connection at home among respondents. The report has 67 pages and 72 exhibits.

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the three cellular operators in Morocca: Maroc Telecom, Meditel and Wana. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks conducted by the Arab Advisors Group's team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Groups Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Arab Advisors Group conducted six other similar surveys in Egypt, Lebanon, Kuwait, Jordan, the UAE and Saudi Arabia. Order the seven surveys of Morocco, Egypt, Lebanon Kuwait, Jordan, UAE and Saudi Arabia and receive a 40% discount with a package price for the seven reports at US$ 7,350 (US$ 1,050 per report) for subscribers and US$ 9,450 (US$ 1,350 per report) for non-subscribers.

Any investment in this report will count towards attending Arab Advisors' 10th Convergence Summit on June 3 & 4, 2013 at the Four Seasons Hotel in Amman. Zain Group is the main sponsor of the summit. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on the summit can be viewed on

"When respondents were asked about their cellular handset brands, Nokia was in the lead (of the total handset base). Samsung ranked second while LG came in third." Mr. Hussam Barhoush, Arab Advisors Project Manager, commented.

The Arab Advisors Group divided the survey questionnaire into the following main sections:

  • General information on respondents
  • Availability of satellite TV, pay TV, fixed line and Internet connection at home
  • Internet usage and e-commerce
  • General cellular usage habits
  • Cellular handset brands
  • Smartphones adoption and usage patterns
  • Smartphones awareness
  • Availability of tablets at home
  • Detailed analysis of cellular handset models

The Arab Advisors Group's team of analysts in the region has produced close to 3,500 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 680 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on


Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.

Arab Advisors Group's Arabic name is مجموعة المرشدين العرب  

Please include our name in English in brackets after the name in Arabic

Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.

Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.

For more information, please contact the Arab Advisors Group offices.

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