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Africa’s tantalizing opportunities: Ten African cellular markets to add 121 million subscriptions by 2016, growing at a compound annual rate (CAGR) of 14%.
Wednesday, August 8, 2012

In a new research report, the Arab Advisors Group analyzed the sub-Saharan Africa cellular landscape. The research report focuses on ten of the African markets with ample room for growth. These countries are Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast, Madagascar, Mozambique, Senegal, Tanzania, Zambia, and Zimbabwe. The cellular adoption in the aforementioned markets grew at an outstanding CAGR of 27% between 2009 and 2011. The Arab Advisors Group projects the upcoming growth in cellular adoption to continue to grow at a CAGR of more than 14% between 2012 and 2016.

The aggregate cellular penetration rate of the ten sub-Saharan countries in focus stood at 42% by end of 2011. On a country level, the cellular penetration rates ranged from 16% up to 85%. The Arab Advisors Group projects the combined cellular growth of subscriptions inthe selected countries to exceed 121 million during the forecast period ending 2016, translating into an aggregate penetration rate of 77% by end of the period. Total cellular revenues of the ten countries reached US$ 9 billion in 2011. The Arab Advisors Group projects revenues to grow at a CAGR of 10% during the forecast period. Our projections take into consideration various factors, including the current and projected economic and political landscape, historical cellular growth, cellular coverage, 3G investments, upcoming cellular licenses, and operators' strategies.                                 

The growth potential of the emerging economies of sub-Saharan Africa has attracted global and regional investors. Africa's cellular markets have been growing at stellar rates recently. In order to shed light on Africa's growth prospects, the Arab Advisors Group prepared a research report, Untapped Potential: Africa's Remaining Growth Markets in Focus.  The ten African markets scrutinized in this research report include the Democratic Republic of Congo, Ethiopia, Ghana, Ivory Coast, Madagascar, Mozambique, Senegal, Tanzania, Zambia, and Zimbabwe.

The report starts with a general overview of these markets, digs deeper into the specific market dynamics on a country level, profiles and analyzes the pan-African mobile players operating in these markets, identifies the emerging trends in Sub-Saharan Africa. Finally, the report concludes by identifying the main investment opportunities found in sub-Saharan Africa's cellular markets.

The new report, "Untapped Potential: Africa's Remaining Growth Markets in Focus" was published by the Arab Advisors Group on August 1, 2012. This report can be purchased from the Arab Advisors Group for only US$ 4,000. The 128-pagereport, which has 109 detailed exhibits, provides a comprehensive overview of the growth and investment opportunities in sub-Saharan Africa.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report, or could count towards attending Arab Advisors' 2nd Smart Handheld Summit 2012 on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on The 2nd Smart Handheld Summit 2012 can be viewed on:

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

The report highlights the main investment opportunities in the subcontinent, which includes investing in cellular licenses, cellular handset market, mergers and acquisitions, value added services, cost saving solutions, and network expansion.

"Regional operators are heavily investing in network infrastructure, such as 3G coverage and expansion of basic infrastructure to rural areas. This bodes well for growth in subscribers bases and usage patterns." Hussam Barhoush, Arab Advisors Group's Project Manager mentioned in the report.

The Arab Advisors Group's team of analysts in the region has already produced close to 3,050 reports on the Arab World's communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on

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