Arab Advisors Group
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Over half of adult mobile apps users in Saudi Arabia are less than 34 years old
Thursday, July 3, 2014

A new Arab Advisors Group survey of Saudi Arabia's mobile application users was released in June 2014. The survey revealed that young users dominate the ranks of mobile app users in the Kingdom of Saudi Arabia. The survey further revealed that around a quarter of Saudi's mobile app users are not aware of the operating system of their smartphone.

A new major survey of the Mobile application users in Saudi Arabia was conducted by the Arab Advisors Group between March 2014 and April 2014. Based on Arab Advisors' multiple surveys and research, mobile app users constitute some 55% of total cellular users in KSA.

The survey report, "Mobile Apps Use in Saudi Arabia survey 2014" was released on June 26, 2014 and provides the results of a major comprehensive Computer Assisted Telephone Interviews (CATI) survey of Mobile apps use in KSA. The survey probes the respondents' adoption and habits of using smartphone applications including messaging, calling, gamingsocial media, newsreligious, and video applications. The survey was conducted based on the demographic breakdown in Saudi Arabia for the Saudi population above 18 years old. The report has 91 pages.

Respondents were randomly called through randomly generated numbers. The survey results encompass answers from 702 respondents that passed rigorous quality control checks. Quality control was conducted by the Arab Advisors Group's team and included randomly re-calling respondents for authenticity and double checking their answers on a selected list of questions. The survey yields a confidence level of 99% with a margin of error of less than 5%.

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

This survey report can be purchased from the Arab Advisors Group for only US$ 2,400 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 3,650.

"The survey revealed high popularity of messaging applications in Saudi Arabia; all mobile app users reported using them, while 73.4% of mobile app users reported using calling applications. The survey also revealed a decrease in SMS usage due to messaging applications. 92.6% of mobile app users reported sending SMS messages before messaging applications compared to 64.4% of mobile app users who still send SMS messages." Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst, noted.

The Arab Advisors Group's team of analysts in the region has already produced over 3,900 reportson the Arab World's communications, media and financial markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 710 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients

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 Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group's Arabic name is مجموعة المرشدين العرب  

Please include our name in English in brackets after the name in Arabic

                                                                                               

Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.

Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover Nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.

For more information, please contact the Arab Advisors Group offices.www.arabadvisors.com

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