Arab Advisors Group
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Saudi Arabia Internet Users and e-commerce Survey 2011
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A new Arab Advisors Group survey of Saudi Arabia's Internet users
revealed that around 39% of the adult Internet users in the country buy
products and pay for services online through e-commerce
services. Electronics are the most popular products bought online,
followed by software, while airline tickets booking and hotel reservations
arethe top services paid for online.

A new major survey of the Internet users in Saudi Arabia was concluded by the
Arab Advisors Group in January 2011. The survey revealed that around 39% of
adult Internet users in Saudi Arabia buy products and pay for
services online. The Arab Advisors Group conservatively estimates the number of
these users to be around 3.1 million which is around 12% of the total
population in Saudi Arabia. These e-commerce users have spent an estimated
US$ 3 billion on buying products and paying for services through e-commerce
transactions in 2010.

The survey also showed that out of the respondents who have a fixed
broadband connection (WiMAX or ADSL) at home, 18.6% share it with their
neighbors. Moreover, the survey revealed that WiMAX operators had a 9.3% share
of residential broadband Internet accounts in the country.

The survey report, "Saudi Arabia Internet Users
and
 e-commerce Survey 2011" was released
on January 30, 2011 and provides the results of a major comprehensive online
survey of Internet users in Saudi Arabia. The survey probed the patterns
and trends of Internet use in Saudi Arabia including online and video
gaming, mobile Internet, e-commerce, online banking (e-banking) and
e-government. The report has 84 pages and 97 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox
utilizing multiple reputable mailing-list operators in Saudi Arabia. The
survey results encompass answers from 1,154 respondents that passed rigorous
quality control checks. Quality control was conducted by Arab Advisors Group's
team and included checking email addresses for authenticity and built-in
question redundancy to filter out non-serious respondents.
 The survey
was conducted on the general Internet population, including both genders and
all age groups across Saudi Arabia. The online survey yields a confidence
level of 99% with a margin of error of less than 4%.

This survey report can be purchased from the Arab Advisors Group for only
US$ 1,750
 for subscribers to Arab Advisors Strategic Research
Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services
can order the report for US$ 2,250.

Download table of contents
Link to press release

Industry: 
Telecom
Price: $0
Country: 
Saudi Arabia
Date: 
Sunday, January 30, 2011
Email Address: 
arabadvisors@arabadvisors.com
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