Arab Advisors Group
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News and movies take the lead as the most popular program types watched in the UAE.
Sunday, September 8, 2013

A new comprehensive survey from the Arab Advisors Group probed the media consumption habits in the UAE. The survey provides insights into the broadcast and online media consumption habits in the country.
The Arab Advisors Group concluded a new survey of the UAE population (above 18 years of age) probing media adoption and usage. The survey revealed high levels of social media adoption in the UAE. Facebook was the most popular social media platform in the country, with 80.8% of respondents who use the Internet reporting having an account on the platform.
The Arab Advisors Group concluded a new major media survey in the UAE in August 2013. The survey report, UAE Media Survey 2013, provides the results of a major comprehensive survey of media consumption habits in the country. The survey covers television, radio, Internet, online gaming and specialized gaming devices usage patterns. The survey report has 57 pages and 61 exhibits. 
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.
Respondents were randomly called through randomly generated numbers. The gender, age group and emirate breakdown of the sample were pre-defined by the Arab Advisors Group according to the official demographics breakdown in the UAE. The survey results encompass answers from 750 respondents that passed rigorous quality control checks conducted by the Arab Advisors Group's team. The survey yields a confidence level of 99% with a margin of error of less than 5%.
This survey report can be purchased from the Arab Advisors Group for only US$ 1,950 for subscribers to Arab Advisors Groups Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,950.
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report, or could count towards attending Arab Advisors' 2nd Smart Handheld Summit 2013 on November 26 & 27, 2013 in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. 
Press members can also attend at no charge. More information on The 2nd Smart Handheld Summit 2013 can be viewed on:
"The survey revealed that news and movies are the most popular types of TV programs watched in the UAE" Mr. Mohammed Al-Shawwa, Arab Advisors Research Manager, commented. "On the Pay TV front, the survey also revealed that over 40% of respondents who have a Pay TV subscription are subscribed to cable TV" Mr. Al-Shawwa added.
The Arab Advisors Group divided the survey questionnaire into seven main sections as follows:
•         General information on respondents
•         TV watching habits
•         Pay TV
•         Radio listening habits
•         Internet usage
•         Online gaming
•         Gaming consoles
The Arab Advisors Group's team of analysts in the region has produced close to 3,675 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served over 690 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on
Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group's Arabic name is مجموعة المرشدين العرب  
Please include our name in English in brackets after the name in Arabic
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.
For more information, please contact the Arab Advisors Group offices.

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