Arab Advisors Group
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News and Current Affairs channels have the highest average advertising rates in the Arab World.
Sunday, July 14, 2013

New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia's time. Peak average advertising rate -of 34 analyzed FTA satellite TV channels in the Arab World- reached US$ 3,157 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
Arab Advisors research and analysis revealed that News and Current Affairs channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches US$ 5,448 between 21:00 - 22:00 KSA.
A new report, "Satellite TV Advertising Rates in the Arab World 2013", was released by the Arab Advisors Group on June 24, 2013 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,200. The 64-page report, which has 53 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 34 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels.
"Of the 34 analyzed FTA satellite TV channels, MBC Group's Arabic language General channel - MBC1 - has the highest average advertising rate. Whereas, the three Music channels: Mazzika, Melody Hits and Zoom, which have identical ad rates, have the lowest average advertising rates." Ms. Hiba Rabadi, Arab Advisors Senior Research Analyst commented. "FTA satellite TV peak average ad rate decreased from US$ 3,299 in 2012 to US$ 3,157 in 2013, a decrease of 4.3%."
Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report, or could count towards attending Arab Advisors' 2nd Smart Handheld Summit 2013 on November 26 & 27, 2013 in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on The 2nd Smart Handheld Summit 2013 can be viewed on: http://www.arabadvisors.com/SmartHandheld/schedule
The Arab Advisors Group's team of analysts in the region has produced close to 3,625 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).
To date, Arab Advisors Group has served 685 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients
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Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group's Arabic name is مجموعة المرشدين العرب  
Please include our name in English in brackets after the name in Arabic
                                                                                                                       
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania.
For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com

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