Arab Advisors Group
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Movies and news content top the list of program genre watched by TV viewers in Saudi Arabia.
Tuesday, February 15, 2011

A new Arab Advisors’ survey of Saudi Arabia's Internet users' media consumption habits covered details on the media consumption patterns in the Kingdom. The survey revealed that 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs and 48.8% watch Arabic movies. 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan.

A new Arab Advisors Media Survey of Saudi Arabia’s Internet users provides insights into the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.

The survey showed that TV viewers in the Saudi Arabia can’t get enough of movies content, as 70.4% and 45.8% of respondents who watch TV wanted more Western movies and Arabic movies (respectively) on TV.

The new major online survey in Saudi Arabia was concluded by the Arab Advisors Group in January 2011. The survey report, Saudi Arabia Media Survey of Internet Users 2011 was released on January 30, 2011 and provides the results of a major comprehensive online survey of the online community in Saudi Arabia. The survey covered television, radio, newspaper and book reading habits and the most effective type of ads. The report “Saudi Arabia Media Survey of Internet Users 2011” has 80 pages and 119 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Saudi Arabia. The survey results encompass answers from 773 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey was conducted on the general Internet population in Saudi Arabia including both genders and all ages up to 65 years old. The online survey yields a confidence level of 99% with a margin of error of less than 5%.

This survey report can be purchased from the Arab Advisors Group for only US$1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

Pleasec ontact the Arab Advisors Group to get a copy of the report’s Table ofContents.

An investment in the report can also count towards attending Arab Advisors' 8th annual Media and Telecoms Convergence Conference on June 6 & 7,2011 at the Four Seasons in Amman. More information on the conference can be viewed on http://www.arabadvisors.com/Convergence/schedule.htm

"The survey probed TV viewing habits during the Holy month of Ramadan. The survey revealed that 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan. Comparing the top program types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan." Mr. Samer Abbas, Arab Advisors Senior Research Analyst, commented.

The Arab Advisors Group divided the survey questionnaire into four main sections: Television, radio, newspaper and book reading habits, and most effective types ofads.

Television

  • General TV viewing habits
  • TV viewing habits during the Holy month of Ramadan
  • Movies, TV series and programs preferences
  • Dubbed programs
  • Satellite TV
  • Terrestrial TV
  • Pay TV
  • Purchase and rental of original DVDs versus copies

Radio

  • Radio listening habits
  • Radio programs preferences
  • Radio stations tuned to

Newspaperand book reading habits

  • Newspaper reading habits
  • Book reading habits
  • Book genres and language preference

Moste ffective types of ads

The Arab Advisors Group’s team of analysts in the region has produced closeto 2,275 reports on the Arab World’s communications and mediamarkets. The reports can be purchased individually or received through anannual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 610 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients

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