Arab Advisors Group
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Jordan's e-commerce users spent around US$ 192 million in the past 12 months
Sunday, September 19, 2010

A new Arab Advisors’ survey of Jordan's Internet users revealed that over 15% of Internet users in the country are also e-commerce users. 


A new major survey of the Internet users in Jordanwas concluded by the Arab Advisors Group in August 2010. The survey revealed that 15.4% of Internet users in Jordanare e-commerce users. The Arab Advisors Group conservatively estimates the number of Jordan Internet users who use e-commerce to be more than 181,000 which is around 3.0% of the total population in Jordan. These e-commerce users have spent an estimated US$ 192 million in e-commerce transactions (buying products, paying for services and paying bills online) in the past 12 months.


The survey also revealed that out of the respondents who have an ADSL connection at home, 13.5% share it with their neighbors. Moreover, the survey revealed that WiMAX operators had a 14.3% share of residential broadband Internet accounts in the country, up from 9.6% in October 2008. The survey also revealed that respondents who have a WiMAX connection at home choose higher Internet speeds than those who have an ADSL connection at home.



The survey report, "Jordan Internet users and e-commerce survey2010" was released on September 14, 2010 and provides the results of a major comprehensive online survey of Internet users in Jordan.The survey probed the patterns and trends of Internet use in Jordan including, online and video gaming, mobile Internet, e-commerce, online banking(e-banking) and e-government. The report “Jordan Internet users and e-commerce survey 2010" has 88 pages and 102 exhibits


Respondents were randomly targeted by receiving an email shot in their inbox utilizing multiple reputable mailing-list operators in Jordan. Moreover, leaflets were distributed randomly in some schools and universities. The survey results encompass answers from 1,021 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team and included checking email addresses for authenticity and built-in question redundancy to filter out non-serious respondents. The survey was conducted on the general Internet population, including both genders and allage groups across Jordan. The online survey yields a confidence level of 99% with a margin of error ofless than 4%. 

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250. 


Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents.


“Due to the practice of ADSL line sharing by households, the Arab Advisors Group estimates the number of households with ADSL connections in Jordan to be around 182,000 households by July 2010. This yields an effective ADSL penetration rate of 3.0%and an effective households’ ADSL penetration rate of 16.4%” Ms. Danya Nusseir, Arab Advisors senior analyst noted.


The Arab Advisors Group survey questionnaire provides a focus on the following areas:


Cellular Services

• Cellular subscriptions 


Internet Usage

• Internet usage accessmethods 

• Internet subscriptiontypes

• Mobile Internet

• Internet usage trends 

• Games 



• e-commerce trends 

• Local and Internationale-commerce       


Online Banking (e-banking)services      

• Online banking(e-banking) 


e-government services      


The Arab Advisors Group’s team of analysts in the region has already produced close to 2,000 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Research Services (Media and Telecom). 


To date, Arab Advisors Group has served over 600 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on

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