Arab Advisors Group
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International traffic from cellular phones outstrips those from fixed lines in Jordan: A clear invitation for international service competition in 2005.
Friday, April 2, 2004

International traffic constituted the highest revenue share of total traffic revenues of Jordan Telecom and stood at 60% of total traffic revenues in 2003. Counterbalancing a strong trend of traffic migration from fixed to mobile networks, is an impressive growth in fixed line Internet traffic. Jordanian dialup users spend an average of 37 minutes per day on the Internet.

The boom in Jordanian international GSM traffic stems from the traffic substitution effect observed as well as the clear preference of many expatriates to use prepaid mobiles for their international calls. This makes it very clear that Fastlink, Jordan's largest GSM operator that competes with JT's MobileCom, could be very eager to have its own international gateway after JT's ILD monopoly expires in 2005. Jordanian GSM and fixed line users subscribers made an average of 12 international call minutes per month and received an average of 14 international minutes per month in 2003, the Arab Advisors Group has calculated. On the mobile and fixed front, while total mobile to fixed traffic exceeded that of fixed to mobile traffic by more than 26%, average minutes per month from fixed to mobile lines were more than 55% higher than from mobile to fixed. This can be explained by the much larger GSM subscriber base in the country.

A new report, "Jordan Market Update 2004." was released to Arab Advisors Group ( Strategic Research Service subscribers on April 21, 2004. The 14-page report has 20 detailed exhibits and fully analyzes the Jordan Telecom Group results and subsidiaries, international and national traffic patterns, APRUs and average minutes of usage and Internet usage patterns in the country.

This report can be purchased from Arab Advisors Group for only US$ 400. Any investment in this report will count towards a Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

Purchasing the report will also count towards attending the Arab Advisors Group’s Media and Telecommunications Convergence Conference in June 2004 in Amman.

Another bright spot in Jordan is the local dialup Internet traffic growth. "In 2003, the Internet local traffic increased by a rate of 282% compared to 2002. The Internet local traffic volume constituted 25.7% of total local traffic (voice and Internet) in 2003 while it only constituted 7.6% in 2002." Faisal Hakki, Arab Advisors Group's research analyst wrote in the report. "The Arab Advisors Group believes the Internet local calls will continue on increasing because of the growth in Internet usage, which however might be hindered by the possible growth of GPRS usage in the country and the increasing migration to the ADSL service." Mr. Hakki added.

The Arab Advisors Group believes that the anticipated competition in fixed line services (including ILD) expected in 2005, the launch of a radio Trunking operator (effectively the third cellular operator) in May 2004, and the granting of a third cellular license this year (effectively the fourth cellular license), will be strongly felt by all operators in the market. With a lot more competition on the doors, the winners will be the ones that understand that telecom services are increasingly becoming a commodity-like service. As such, attention to costs, enhanced efficiencies and economies of scale are the factors that would decide the future winners.

The Arab Advisors Group's team of analysts in the region has already produced more than 250 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served more than 130 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients.

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