Arab Advisors Group
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General FTA channels in the Arab World have the highest average advertising rates in 2014
Wednesday, May 21, 2014

New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time. Peak average advertising rate, of 32 analyzed FTA satellite TV channels in the Arab World, reached US$ 3,098 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week. Arab Advisors research and analysis revealed that General channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches US$ 5,729 between 22:00 – 23:00 KSA. A new report, “Satellite TV Advertising Rates in the Arab World 2014”, was released by the Arab Advisors Group on May 4, 2014 to the Strategic Research Service Media subscribers. This report can be purchased from the Arab Advisors Group for only US$ 1,500. The 64-page report, which has 53 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 32 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels. Any investment in this report will count towards attending Arab Advisors' 11th Convergence Summit on June 2 & 3, 2014 at the Four Seasons Hotel in Amman. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on the summit can be viewed on Please contact the Arab Advisors Group to get a copy of the report's Table of Contents. “In 2014, General FTA channels had the highest average advertising rates among the analyzed channels categories standing at US$ 2,784” Ms. Hiba Rabadi, Arab Advisors Senior Research Analyst commented. “Of the 32 analyzed FTA satellite TV channels, MBC Group’s Arabic language General channel - MBC1 - has the highest average advertising rate. Whereas, the two Music channels: Mazzika, and Zoom, which have identical ad rates, have the lowest average advertising rates.” Ms. Rabadi added. The Arab Advisors Group’s team of analysts in the region has produced close to 3,900 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s ( Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 700 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on -END- Special note to the editors: Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group. Arab Advisors Group’s Arabic name is مجموعة المرشدين العرب Please include our name in English in brackets after the name in Arabic Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media, technology and financial markets. Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover nineteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Sudan, Saudi Arabia, Yemen, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria, Morocco and Mauritania. For more information, please contact the Arab Advisors Group offices.

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