Arab Advisors Group
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Egypt Media Survey 2013

The Arab Advisors Group concluded a new major media survey in Egypt in September 2013. The survey report, Egypt Media Survey 2013, will provide the results of a major comprehensive survey of media consumption habits in the country. The survey covers television, radio, Internet, online gaming and specialized gaming devices usage habits. The final survey report and cross tabulation analysis are ready for delivery. The survey report has 55 pages and 63 exhibits

Respondents were randomly called through randomly generated numbers. The gender, age group and governorate breakdown of the sample were pre-defined by the Arab Advisors Group according to the official demographics breakdown in Egypt. The survey results encompass answers from 749 respondents that passed rigorous quality control checks conducted by the Arab Advisors Group's team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

The survey revealed high popularity of news programs in Egypt; with 88.3% of respondents who watch TV reporting watching them. Movies and Arabic series followed, with 47.8% and 45.1% of respondents who watch TV watching them. The survey also revealed that religious programs took the lead among the most popular programs broadcast on the radio.

Egypt Media Survey report can be purchased from the Arab Advisors Group for only US$ 1,950 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,950. In addition to this survey, the Arab Advisors Group published similar surveys covering the UAE and Iraq, and is in the process of conducting another survey in Saudi Arabia.

The Arab Advisors Group divided the survey questionnaire into seven main sections. The sections provide a balanced focus on the following areas:

  • General information on respondents
  • TV watching habits
  • Pay TV
  • Radio listening habits
  • Internet usage
  • Online gaming
  • Gaming consoles

Click here to view other Arab Advisors country surveys and the volume discounts on them 

To place an order now and receive the survey report upon release kindly fill our order form and send it to us by fax or email. 

Price: $2,950
Saturday, October 19, 2013
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