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Research, Analysis and Forecasts of Arab Communications,Media and
Technology Markets
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| Custom Consulting Some of Arab Advisors Group's Custom Research and Consulting Projects in the Arab World The Arab Advisors Group has completed a number of major consulting projects to date. Our consulting clients include AICO (Saudi Arabia), Batelco Jordan, Batelco (Bahrain), Cisco Systems, CITC (Saudi Arabia), int@j (Jordan), Jawwal (Palestine), Jordan Telecom, LINKdotNET (Egypt), Mirsal (Jordan), Motorola, MTC (Kuwait), Etisalat (UAE), NAFES (Jordan), NASCO (Saudi), XPress (Jordan), Orascom Telecom (Egypt), OTE (Greece), PTC/BRAVO (Saudi Arabia), Saudi Oger (Saudi Arabia), Vodafone (UK), investment banking companies and venture capital companies. The Arab Advisors Group is locally present in
Riyadh (Saudi Arabia) and Dubai (United Arab Emirates) through strategic
associations with The Economic Bureau and AL-Farouk Economic Consultancy. Following is a brief description of some of our consulting and custom research engagements: Cellular Competitive Moves
Analysis for Jawwal - Palestine The analysis of the markets included economic indicators, cellular market metrics before and after competition including subscribes, revenues, ARPUs, traffic, number of packages. The exercise also included an analysis of the competitive moves done by incumbents and new entrants and their effect on the market. Batelco-Jordan analysis of the Jordanian
ICT markets The project encompassed assessing the demand for the communications services amongst individuals and businesses in Jordan through a primary research and survey-based approach. The project provided a comprehensive report on the communications products and services provided in the Jordanian market as well as the level of usage of these products and services by individuals and businesses in Jordan. The work also included an analysis of the level of satisfaction by individuals and businesses with these products and services. In total 295 households and businesses were surveyed. The results were fully analyzed and cross tabulated by the Arab Advisors team.
The survey probed the brand name recognition of Sat TV channels in Saudi Arabia as well as the extent to which these channels are viewed. It covered the brand name recognition and viewer ship patterns the general entertainment channels, the music channels, religious programming channels, sports channels and news channels. The survey covers individuals from different households
in Jeddah, Riyadh, Dammam and Dhahran. The 119 respondents that
are Satellite TV viewers are divided into 67 males and 52 females.
The sample is further divided into 93 Saudis and 41 non-Saudi but
Arabic Speaking nationals. To mirror the demographic situation fully,
the sample also corresponds to the age distribution of the Saudi
population. The results and full analysis of the survey can be purchased
from the Arab Advisors Group. The survey covered 202 individuals from different households in Jeddah, Riyadh, Dammam and Dhahran. The respondents were all GSM users and are divided into 112 males and 88 females. The sample is further divided into 141 Saudis and 61 non-Saudis. To mirror the demographic situation fully, the sample also corresponds to the age distribution of the Saudi population. The survey had 50 detailed questions that address the following matters. Areas covered in the survey included perceptions of Saudi Telecom services and offers, level of Satisfaction with Saudi Telecom, propensity to use a second GSM operator when one is available in Saudi Arabia, handset choices and brands, features and technologies supported by handsets, handset replacement cycles, use of SMS and Value added services, voice Usage levels, types of packages subscribed to, effective Media channels for consumer choices and information on households of respondents. Over 10 major regional and global companies that are interested in the Saudi Arabia market bought the results of the survey. The results and full analysis of the survey can be purchased from the Arab Advisors Group.
In addition, the Arab Advisors Group, in conjunction with Batelco, developed a comprehensive survey questionnaire to assess the attractiveness and potential demand for datacomm services in the Kingdom. This survey included questions to categorize the potential users of datacomm services by business profile, user profile and service usage patterns as well as to test users reaction to the different service aspects. The Arab Advisors Group conducted the survey, based on face-to-face and phone interviews, with 140 companies in Saudi Arabia. The sample was selected randomly to fit the geographic and sector distribution of the businesses in Saudi Arabia. The Arab Advisors Group fully analyzed the survey results and cross-tabulated the results. The deliverables included market positioning advice and forecasts for market growth.
The Arab Advisors Group analyzed and surveyed the market to offer recommendations on how best to market and promote these new solutions. The project included a full analysis of the potential uses of Mirsal’s technology platforms as well as devising sellable solutions of Mirsal’s technology platforms and detailing their revenue models. The solutions were tested in the market through a face-to-face survey of a sample of the targeted segments. The Arab Advisors Group fully analyzed the survey results and recommended modifications to the solutions based on the survey and study results. Business Plan for a prospective GSM handset
agency in Iraq The delivered tasks included a market entry strategy, a marketing plan, the organizational structure as well as a detailed business plan with Demand and Revenue Forecasts, Capital and Expense Estimates, Cash Flows and Economic and Accounting Indicators.
The first phase of the work included the collection and assembly of extensive demographic information on the businesses in the various major economic sectors in Jordan. These included tourism, trade, finance, insurance, real-estate, construction, manufacturing, transportation, agriculture, the professionals, and the mass market (residential, students). The data was complied from various reliable sources into one user-friendly electronic database for use by New Generation Telecommunications Company. The second phase of the project included a major survey a major survey process that encompassed 226 companies, employing over 10% of Jordan’s total workforce, in ten cities across fifteen different sectors and groups in Jordan. To assess the prevailing communications usage patterns in the country. The work included full statistical analysis and cross tabulations of the survey which gave valuable insights on the market segments, their usage patterns and preferences. The Arab Advisors Group analyzed the results in the context of the Jordanian communications sector and gave recommendations accordingly.
The delivered tasks included a market entry strategy, a marketing plan, the organizational structure as well as a detailed business plan with Demand and Revenue Forecasts, Capital and Expense Estimates, Cash Flows and Economic and Accounting Indicators. Public Telecommunications Company’s
Radio Trunking Study in Saudi Arabia The Arab Advisors Group completed a comprehensive study of the mobile market in Saudi Arabia to quantify the potential for Motorola’s iDEN system for Public Access Mobile Radio (PAMR or Radio Trunking) in the country. The Arab Advisors Group also designed and executed a detailed, face-to-face survey of 108 major companies in Saudi to assess the corporate demand. The results of the study were statistically analyzed and cross tabulated and fed into a market model to assist in the forecasts and projections. The Arab Advisors Group presented detailed findings and analysis of the market and projected possible subscriber uptake for five years in the future. Jordanian SMEs’ Technology Adoption
Study The National Fund for Enterprise Support (NAFES) provided the bulk of the funding for the study, which was coordinated by the Information Technology Association of Jordan (int@j). Seven companies and organizations participated in the study and partially financed it. These are Batelco – Jordan, Bidaya Ventures, Global One – Jordan, Jordan Telecom, LINKdotNET, the Ministry of Information and Communications Technology and STS. On the supply side, the analysis encompassed the vendors and operators for technology, Internet and software products in the market. On the demand side, the study included conducting extensive interviews with 247 small and medium enterprises across the major economic sectors in the country in Jordan’s four main cities of Amman, Zarqa, Irbid and Aqaba. SMEs were defined as companies employing 5 to 100 people. The sample was randomly selected and proportionately represented the SMEs in the four cities and across the major economic sectors. The economic sectors covered were tourism (restaurants and hotels), trade, finance, insurance, real estate, construction, manufacturing, transportation, and agriculture. Arab Advisors Group analysis was wholly based on a primary research and survey-based approach. The Arab Advisors team provided a comprehensive report on the Internet and datacomm products and services available in the Jordanian market as well as the level of usage of these products and services by Jordanian SMEs. The project’s deliverables included a report detailing the services and products available in the market, a report analyzing the results and highlighting the major findings, the full survey results (raw data). The deliverables also included an excel sheet with further analysis of the raw data, and a power point presentation. Jordan Telecom Outsourced Call Center Study Cisco Systems Arab World IT CAPEX Survey The CAPEX survey covered both the service provider and the enterprise markets. Enterprises were targeted with a focus on Government and public sector, Financial, industrial, oil and gas and military. On the service provide side, the survey focused on PSTN operators, GSM operators and major ISPs and Datacomm service providers. The Arab Advisors Team conducted extensive contact with enterprises and service providers across the designated region. The team completed 70 enterprise surveys and 25 service provider surveys with a total count of 95. The projects deliverables included a report analyzing the results and highlighting the major findings, the full survey results (raw data) for Service Providers and Enterprises, An excel sheet with further analysis of the raw data, and a power point presentation. AICO and Motorola’s Radio Trunking Study
in Jordan Between July and October 2002, the Arab Advisors Group actively participated in authoring the business plan of the iDEN operator in Jordan whose tentative license was announced in October 2002. The work was done in partnership with Deloitte & Touche. The business plan work included conducting further analysis of the market and regional benchmarking as well as a survey for possible rates and packages and the ARPU level for the new operator. The study of regional datacommunications markets
for a Gulf-based regional player The interim deliverables included primary research schedule for each of the markets under study and the format of the semi-structured interviews were put in place as well as an identification of the principal parties and companies to be interviewed to meet the required results. They also included market-based models to capture the results of the research on every market. These modules had built in them fully explained forecasting models, for users, demand, revenues and equipment infrastructure spending. The final deliverables included a report with a chapter on each market studied. For every country, the Arab Advisors Group included a conclusion on the market potential and recommendation on what sectors are open for investments, their attractiveness, the forecast market size, and practical steps to enter the market (including suggestions on possible local partners). The analysis included what-if scenarios that take into account the possibility of potential changing circumstances and policies in every country. Other projects |
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