Saudi Arabia Cellular Users Multi Client Survey 2006

Between October and November 2006, the Arab Advisors Group conducted a major comprehensive survey of cellular users across Saudi Arabia’s main cities. Arab Advisors Group’s major analytical survey of Saudi Arabia’s main cities’ population was scientifically done. The survey involved face to face interviews with 674 respondents from different households in the Western district (Makkah, Jeddah, Madinah), Riyadh City, Dammam and Dharan, selected randomly in a manner proportionate to the estimated population size of the different areas. Respondents were 15 years old and above, and were cellular service users. This random survey is of the current cellular users in Saudi Arabia, and not the total population of the country. Saudi Arabia’s GSM penetration stood at 60.5% by end of 2005. This survey provides deep insights into the telecom usage patterns in Saudi Arabia. The random survey has a 99% confidence level with a less than 5% margin of error. The survey included 130 detailed questions. The major survey probed each household’s telecom and media consumption habits and patterns related to Cellular, Internet, Fixed Telephony, VAS, Handsets, Satellite TV, Terrestrial TV and Radio. A 164-pages report, which has 217 detailed exhibits, provides the results of the comprehensive survey of Saudi Arabia.