Lebanon Cellular Users Survey 2007

Between November and December 2007, the Arab Advisors Group conducted a major comprehensive survey of Lebanon’s cellular users. Arab Advisors Group’s major analytical survey of Lebanon’s main cities was scientifically done. The survey involved face-to-face interviews with 600 respondents from different households selected randomly in a manner proportionate to their estimated share of total GSM users according to official estimates. Respondents were 15 years old and above, and were cellular service users. This random survey is of current GSM users in Lebanon and not the total population of the country. This survey provides deep insights into the telecom usage patterns in Lebanon. The random survey has a 99% confidence level with a less than 6% margin of error. Arab Advisors Group divided the survey questionnaire into main sections Telecommunications and Media. The sections provided a balanced focus on collecting data. The major survey probed each household’s telecom and media consumption habits and patterns related to Cellular, Internet, Fixed Telephony, VAS, Handsets, e-commerce, Satellite TV, Terrestrial TV and Radio. Respondents lived in Greater Beirut, Tripoli, Jabal Lobnan, Al Biqa'a, and the South. The survey provided statistical analysis of the results and insightful detailed cross tabulations.