Egypt Households Telecoms and Media Survey 2008

Between March and July 2008, The Arab Advisors Group conducted a major comprehensive survey of Egyptian households. Arab Advisors Groups major analystical survey of Egypt was scientifically done. The survey involved face-to-face interviews with 700 respondents from different urban households across Egypt’s main governorates. Respondents were 15 years old and above. This survey provides deep insights into the telecom and media usage patterns in Egypt. The random survey has a 99% confidence level with a less than 5% margin of error. The survey included 148 questions. Arab Advisors Group divided the survey questionnaire into main sections Telecommunications and Media. The sections provided a balanced focus on the collected data The major survey probed each household’s telecom and media consumption habits and patterns related to Cellular, Internet, Fixed Telephony, VAS, Handsets, e-commerce, Satellite TV, Terrestrial TV and Radio. Respondents lived in Greater Cairo, Alexandria, Dakahlia, Gharbia, Sohaj and Minya. The survey provided statistical analysis of the results and insightful detailed cross tabulations.