Insurance Commission (Jordan) insurance awareness survey
In March 2008, the Insurance Commission contracted the Arab Advisors Group to conduct
a ground-breaking comprehensive study and survey measuring the level of insurance
awareness of the segments targeted by the Insurance Commission’ awareness campaign.
The survey sample included 1,082 individuals encompassing all age and gender groups
across all governorates on the Kingdom, in addition to 200 companies representing all
main economic sectors in the country. The objective of this project was to conduct a
survey and a study - based on the results of the survey – aimed at providing the required
information for laying down and implementing a strategic insurance awareness plan. The
resulting strategic plan seeks to a.) Familiarize citizens with the principles and products of
the insurance industry and develop their understanding of its role in protecting the life and
assets of individuals and institutions, and b.) Introduce the Insurance Commission and
make known its role in regulating and developing the insurance sector and protecting the
rights of the insured.
a ground-breaking comprehensive study and survey measuring the level of insurance
awareness of the segments targeted by the Insurance Commission’ awareness campaign.
The survey sample included 1,082 individuals encompassing all age and gender groups
across all governorates on the Kingdom, in addition to 200 companies representing all
main economic sectors in the country. The objective of this project was to conduct a
survey and a study - based on the results of the survey – aimed at providing the required
information for laying down and implementing a strategic insurance awareness plan. The
resulting strategic plan seeks to a.) Familiarize citizens with the principles and products of
the insurance industry and develop their understanding of its role in protecting the life and
assets of individuals and institutions, and b.) Introduce the Insurance Commission and
make known its role in regulating and developing the insurance sector and protecting the
rights of the insured.