Jordan Retail Banking Use and Perceptions Survey
During July 2008, the Arab Advisors Group released the results of its groundbreaking survey on the Jordanian Retail Banking market. The survey, which is the first of its kind to be conducted in the Jordanian market, covered all major retail banking products on offer by licensed banks including credit cards, personal
loans, auto loans and housing loans. The survey field work (consisting of a
111-question questionnaire) was conducted during April and May 2008 and covered Jordan 's main urban centers of Amman , Zarqa and Irbid. This survey provides deep insights into the retail banking usage and perceptions in Jordan .
The random survey has a 99% confidence level with a less than 5% margin of error. In surveying individuals for their retail banking usage and perception patterns, the Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.
The random survey has a 99% confidence level with a less than 5% margin of error. In surveying individuals for their retail banking usage and perception patterns, the Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.