Arab Advisors Group
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Apple’s iPad is the preferred choice of households that have tablets in Kuwait.
Wednesday, April 18, 2012

A new Arab Advisors Group's survey of cellular users in Kuwait reveals insightful details on smartphones and tablets adoption and usage patterns. The survey probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Kuwait. The Kuwait smartphone survey follows the three smartphone survey reports concluded in JordanUAE and Saudi Arabia.

The Arab Advisors Group concluded a ground breaking survey of cellular users in Kuwait probing smartphones adoption and usage. The survey revealed that 51.3% of the total cellular handsets used by the respondents are smartphones. More than half (58.5%) of smartphone users who use applications prefer the English language for their applications.

A new major cellular phone survey of cellular users in Kuwait was conducted by the Arab Advisors Group in February 2012. The survey report, "Kuwait Smartphone Survey 2012was released on April 5, 2012. The survey covered general cellular usage habits; smartphone adoption and usage patterns; smartphone awareness, cellular handsets' brands and models in addition to tablets availability among respondents. The report has 53 pages and 63 exhibits.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each of the three cellular operators in Kuwait: Zain, Wataniya and Viva. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

"The survey revealed that 82.2% of the respondents who download applications download social networking applications, followed by games applications (60.7%) and then news applications (41.1%)." Ms. Noura Abdulhadi, Arab Advisors Project Manager, commented.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Groups Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.

Any investment in this report will count towards attending Arab Advisors' "The 9th Convergence Summit" on May 22 & 23, 2012 at The Four Seasons Hotel in Amman - Jordan, or could count towards attending "The 2nd Smart Handheld Summit 2012" on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge.

More information on The 9th Convergence Summit conference can be viewed on: is the main sponsor of the conference; Motorola, Orange, Qualcomm, UmniahZain and Ericsson are among the companies who are sponsoring the event. 

More information on The 2nd Smart Handheld Summit 2012 conference can be viewed on:

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

The Arab Advisors Group divided the survey questionnaire into seven main sections:

  • General information on respondents
  • General cellular usage habits
  • Handset brands
  • Smartphones adoption and usage patterns
  • Smartphones awareness
  • Tablets availability
  • Detailed analysis of handsets' models

The Arab Advisors Group conducted three other similar surveys in JordanUAE and Saudi Arabia in the second half of 2011. Order the four surveys of KuwaitJordan, UAE and Saudi Arabia and receive a 25% discount with a package price for the four reports at US$ 5,250 (US$ 1,313 per report) for subscribers and US$ 6,750 (US$ 1,688 per report) for non-subscribers.

The Arab Advisors Group's team of analysts in the region has produced close to 2,900 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on


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