94.2% of households in Kuwait have Sat TV receivers.

November 07, 2007

A major new survey by Arab Advisors Group reveals that terrestrial TV still has a solid audience base in Kuwait with 46.9% of households stating that they tune into it. Still, this percentage is much lower than the 94.2% who own satellite TV receivers. Moreover, radio listening is also wide spread in Kuwait with 84.5% of respondents saying they tune into the radio with 79.3% of radio listeners listening to it on a daily basis.

Arab Advisors Group’s major analytical survey of Kuwait was scientifically done. The survey involved face to face interviews with 605 respondents from different households across Kuwait. Respondents were 15 years old and above, and were cellular service users. This random survey is of the current cellular users in Kuwait, and not the total population of the country. Kuwait’s mobile penetration rate was around 82% by mid 2007. This survey provides deep insights into the media usage patterns in Kuwait. The random survey has a 99% confidence level with a less than 6% margin of error. The survey included 135 detailed questions. In surveying cellular users and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.

The survey revealed that movies are the most popular program type watched on television among respondents of all age groups. 94.2% of GSM users in Kuwait watch movies at home with 89.1% of those who watch movies watching them on FTA satellite channels.

A new report, “Kuwait Media Survey 2007” was released by the Arab Advisors Group on October 21, 2007. This survey report can be purchased from the Arab Advisors Group for only US$ 2000.

The 77-page report, which has 114 detailed exhibits, provides the results of media usage patterns amongst cellular users’ households in Kuwait. The major survey probed each household’s media consumption habits and patterns related to Satellite TV, Terrestrial TV, Pay TV and Radio. The survey’s fieldwork was conducted between August 21 and September 8, 2007. The report provides statistical analysis of the results and insightful detailed cross tabulations. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents and the survey questions.

Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report.

“When asked where they get their daily news updates, 86.6% of the respondents surveyed in Kuwait cited the TV and 81.7% cited the newspapers. Radio respectively follows TV and newspapers.” Ms. Faten Bader, Arab Advisors Group Research Analyst wrote in the report.

The report provides a balanced focus in the following areas:

• General Information of respondents
• TV viewing patterns and habits
- FTA Satellite TV
- Credibility of News Channels
- Pay TV
- Terrestrial TV
• Radio
• Internet Media
• Movies
• Daily News Update
• Media Advertising
• Media Satisfaction Level

The Arab Advisors Group’s team of analysts in the region has already produced over 900 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served over 445 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm