A majority of 1948 Arabs (Arab Israelis) tune into Arab FTA Sat TV channels.
A new
survey of Arab Israelis (Palestinians who remained in Israel after the 1948 war)
reveals that 84.6% of Arab Israeli households with TV have Sat TV systems. Of
the households with Sat TV systems, 86.8% tune into
A new
groundbreaking major survey, “1948 Arabs (Arab Israelis) Media and Internet
Use Survey - 2008” was conducted and released by the Arab Advisors Group on
May 20, 2008. This survey report can be purchased from the Arab Advisors Group
for US$ 3,500. Subscribers to Arab Advisors Group Strategic Research
Services can order the report for US$ 2,500.
On language
preference, 93.6% of Arab Israelis who watch TV reported a preference for the
Arabic language when watching TV. 53.6% also watch TV in Hebrew. The survey also
revealed that the five top Sat TV channels watched are Arabic language channels.
The 103-page
report, which has 169 detailed exhibits, provides the results of a
major comprehensive survey of the media, Internet, e-commerce and international
calls usage patterns and habits among Arab Israelis (Palestinians who remained
in Israel after the 1948 war). The survey field work was done in the following
main areas of Arab Israelis: North Jaleel (Sakhneen, Al-Shaghour, Al Karmel
(Osofia-Daliet Al Karmel)), South Jaleel (Shafa Amr, Nazareth, Tamra),
South/Nakab (Rahat), mixed cities (Haifa, Tarsheeha Malout, Nazareth-Illit,
Yafaa- Talaviv, Lod, Ramleh, Accre), North Triangle (Um El Fahem, Baqa EL
Gharbieh), and South Triangle (Kafr Qasem, Tirra). The fieldwork of the survey
was conducted between mid February and April, 2008. The Arab Advisors Group
contracted New Brand –a local Arab-owned business in
On the Internet
front, 59% of Arab Israeli homes have Internet at home. Of these homes with
Internet, 89.8 use ADSL connections. 13.4% of Arab Israeli Internet users
reported using e-commerce.
Please contact the Arab
Advisors Group to get a copy of the report’s Table of Contents and the survey
questions. An investment in the survey,
can also count towards attending Arab Advisors’ Fifth annual Media and Telecoms
Convergence Conference on June 2 & 3 2008 at the Four Seasons in Amman. More
information on the conference can be viewed on
http://www.arabadvisors.com/Convergence/schedule.htm
Arab Advisors
Group’s major analytical survey was scientifically done. The survey involved
face-to-face interviews with 500 respondents from different Arab Israeli
households. Respondents were Arabs with Israeli citizenship and were older than
15 years. The random survey has a 99% confidence level with a less than 6%
margin of error.
The survey
report provides a balanced focus in the following
areas:
General
Information of respondents
Media Section
- TV viewing patterns and
habits
- FTA Satellite TV
- Credibility of News
Channels
- Pay TV
- Terrestrial TV
- Radio listening
- Movies
- Daily News
Update
- Media Advertising
- Media Satisfaction
Level
Computer and
Internet Section
- PC/Laptop
availability
- Internet usage
trends
- Internet users’ interaction on the
Internet
- Internet subscription
details
E-commerce
Section
- E-commerce
trends
- Local and international e-commerce
portals
- E-banking
services
International
Calls Section
- International calls patterns and
trends
The Arab Advisors Group’s
team of analysts in the region has produced
over 1,090 reports on the Arab World’s communications and media markets.
The reports can be purchased individually or received through an annual
subscription to Arab Advisors Group’s (www.arabadvisors.com)
Strategic Research Services (Media and Telecom). To date, Arab Advisors Group
has served over 475 global and regional companies by providing reliable
research analysis and forecasts of Arab communications markets to these clients.
Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm