Sharing is caring? 75.5% of Pay TV viewers in Egypt use black market connections for the service.

May 20th, 2008

A new Arab Advisors Group survey of Egypt’s urban households reveals massive use of the illegal –yet quite entrepreneurial- practice of neighborhood operations reselling Pay TV signals to households. The low cost of such a practice, has resulted in a quite high use of Pay TV services in the urban areas in Egypt with 43.2% of households having Pay TV access.

 

A new major survey, “Egypt Media Survey 2008” was concluded and released by the Arab Advisors Group on May 20, 2008. This survey report can be purchased from the Arab Advisors Group for US$ 2,500. Subscribers to Arab Advisors Group Strategic Research Services can order the report for US$ 2,000.

 

The 74-page report, which has 101 detailed exhibits, provides the results of a major comprehensive survey of the media usage patterns and habits of the population across the Egyptian governorates of Greater Cairo, Alexandria, Dakahlia, Gharbia, Sohaj and Minya. The survey fieldwork was conducted during March and April 2008.

              

Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents and the survey questions. An investment in the survey, can also count towards attending Arab Advisors’ Fifth annual Media and Telecoms Convergence Conference on June 2 & 3 2008 at the Four Seasons in Amman. More information on the conference can be viewed on http://www.arabadvisors.com/Convergence/schedule.htm

 

“Our survey has revealed that the peak TV viewing time in Egypt is between 9 PM and midnight”. Mr. Issa Goussous, Arab Advisors analyst, noted. “63.5% of TV viewers reported watching TV at this time interval. 43.5% of TV viewers also reported watching TV between 5 and 9 PM. There are certainly gender differences with 32.6% of female TV viewers reporting watching TV between noon and 5 PM, compared with only 17% of male viewers watching TV at these times.”   

 

Arab Advisors Group’s major analytical survey of Egypt’s main cities was scientifically done. The survey involved face-to-face interviews with 700 respondents from different households in Greater Cairo, Alexandria, Dakahlia, Gharbia, Sohaj and Minya selected randomly in a manner proportionate to the population distribution according to official figures. Respondents were 15 years old and older. This random survey is of Egyptian households and represents the urban population in Egypt.

 

This survey provides deep insights into the media consumption patterns in Egypt. The random survey has a 99% confidence level with a less than 5% margin of error. In surveying households for their telecom and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.

 

The survey report provides a balanced focus in the following areas:

 

Media

  • TV viewing patterns and habits

-         FTA Satellite TV

-         Credibility of News Channels

-         Pay TV

-         Terrestrial TV

  • Radio
  • Movies and movie theatres
  • Daily News Update
  • Media Advertising
  • Media Satisfaction Levels

 

 

The Arab Advisors Group’s team of analysts in the region has produced over 1,090 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served over 475 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm