98.9% of television viewers in Bahrain own a satellite TV dish

Arab Advisors’ new survey in Bahrain, revealed that FTA Sat TV is quite popular while sports content is a main driver for Pay TV subscriptions. The survey revealed that 95.5% of people over 15 years in Bahrain watch TV.

A new Arab Advisors Group survey of Bahrain’s urban households reveals a widespread adoption of Satellite TV receivers with 98.9% of respondents who watch television stating that their household owns a satellite dish. 26% of Sat TV viewers also watch Pay TV. Gender gaps were clear in types of content viewed: For example, 47.6% of male TV viewers watch sports as opposed to 20.8% of female TV viewers. Conversely, 38.7% of female TV viewers watch fashion programs as opposed to 7% of male TV viewers.

A new major survey, “Bahrain Media Survey 2008” was concluded and released by the Arab Advisors Group on October 12, 2008. This survey report can be purchased from the Arab Advisors Group for US$ 2,000. Subscribers to Arab Advisors Group Communications Strategic Research Services can order the report for US$ 1,500.

The 86-page report, which has 116 detailed exhibits, provides the results of a major comprehensive survey of the media usage patterns and habits of the population across the Bahraini governorates of Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah. The survey fieldwork was conducted between 9 August and 20 August 2008. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents and the survey questions.

“On the radio listening fronts, 76.0% of cellular users in Bahrain said that they listen to the radio. Where, the majority of cellular users who listen to the radio (89.5%) listen to news. Religious and music programs follow respectively.” Ms. Danya Nusseir, Arab Advisors analyst, noted.

Arab Advisors Group’s major analytical survey of Bahrain’s main cities was scientifically done. The survey involved face-to-face interviews with 550 respondents from different households in Al Manamah the capital, Al Janubiyah, Al Muharraq, Al Wusta and Al Shamaliyah selected randomly in a manner proportionate to the population distribution according to official figures. Respondents were 15 years old and older. This random survey is of Bahraini households and represents the urban population in Bahrain.

This survey provides deep insights into the media consumption patterns in Bahrain. The random survey has a 99% confidence level with a less than 6% margin of error. In surveying households for their telecom and media consumption patterns, Arab Advisors Group always relies on the personal face to face interviews as it guarantees optimal representation and accuracy.

The survey report provides a balanced focus in the following areas:

Media

• General Information of respondents
• TV viewing patterns and habits

-         FTA Satellite TV

-         Credibility of News Channels

-         Pay TV

-         Terrestrial TV

• Radio
• Movies and movie theatres
• Daily News Update
• Media Advertising
• Media Satisfaction Level

The Arab Advisors Group’s team of analysts in the region has produced over 1,290 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served over 495 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm

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