73.3% of Jordanian bank account holders have no credit facilities of any sort, revealing a sizeable untapped market.
A new Arab
Advisors Group survey of
87.8% of Jordanian
bank account holders deal with one bank only, with the remaining 12.2% who deal
with more than one bank citing ‘better customer service’ as their primary reason
for dealing with more than one bank.
A new major
survey, “Jordan Retail Banking Use and Perceptions Survey” was released
by the Arab Advisors Group on
The
124-slide power point report provides the results of a major
comprehensive survey of the retail banking usage patterns and perceptions of the
population across the Jordanian cities of
Please contact the Arab
Advisors Group to get a copy of the report’s Table of Contents and the survey
questions. An investment in the survey,
can also count towards the one-on-one interaction hour bundles we offer. In
addition to respondents demographics, the survey covered the following main
topics: Credit facilities uptake, credit facilities and banks perceptions (in
terms of value, reasons for choosing the respective bank(s), degree of
satisfaction, factors affecting the decision for choosing a particular
bank/service), as well as e-banking services uptake, usage, perception,
etc.
“According to the
survey results, the Jordanian banking sector holds great room for both growth
and consolidation” noted Faisal Hakki, Financial Markets Research Manager at
Arab Advisors Group. “90% of the retail banking market is served by nine banks
(the top two hold a 52.2% share) with the other fourteen banks serving the
remaining 10% of the market.” Mr. Hakki added. Based on these market shares, the
Arab Advisors Group calculated the HHI (Herfindahl-Hirschman Index) for the
Jordanian retail banking sector to be 1,622 suggesting a moderately concentrated
market.
“Obviously, and
apart from certain products across certain age groups, retail banking services’
penetration in the Jordanian market remains quite low. Moreover, market share
figures reveal a moderately concentrated market which indicates the possible
advantages of consolidation amongst smaller banks” Mr. Issa Goussous, Arab
Advisors Group research analyst noted.
On banking usage patterns
and preferences, most bank account holders are content with their primary bank.
Only a minority 4.1% of the respondents reported not being satisfied with
primary banks, a contention asserted by the fact that only 5.4% of the
respondents would consider changing their primary bank.
Arab Advisors
Group’s major analytical survey of
This survey
provides deep insights into the retail banking usage and perceptions in
The Arab Advisors
Group’s team of analysts in the region has produced a number of equity reports
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