In response to the growing Internet users, a small majority of the satellite TV channels in the Arab World have an online presence.
During April 2008, the Arab Advisors
Group examined 377 FTA satellite TV channels broadcasting on Arabsat, Nilesat,
and Noorsat satellite systems (i.e. targeting the Arab World) to research their
online presence. Of the analyzed stations, 64.5% (243 channels) have an online
presence namely a website or a portal tied to the channel.
Spurred by the increasing uptake of
the Internet service in the Arab World, many channels in the Arab TV industry
have established an online presence. The Arab Advisors Group analysis reveals
that a majority of channels with an online presence have an enhanced presence.
An enhanced online presence includes channels that have corresponding portals.
The portals portray the channels’ services and the Integration between the
satellite channel and its online presence is relatively strong. Moreover, many satellite channels with basic
online presence (where the integration between the satellite channel and its
content and service availability is relatively weak) demonstrate their intention
of enhancing their online services.
A new report, “Online
Presence of FTA Satellite Channels in the Arab World” was released to the
Arab Advisors Group’s Media Strategic Research Service subscribers on June 26,
2008. This report can be purchased from the Arab Advisors Group for only US$
950. The 40-page report, which has 24 detailed exhibits,
provides a detailed analysis of the online presence of FTA Satellite Channels in
the Arab World. The report includes analysis and categorization of the online
presence of 377 FTA satellite TV channels broadcasting on Arabsat, Nilesat and
Noorsat satellite systems. Please contact the Arab Advisors Group to get a
copy of the report's Table of Contents.
“The results show that
a majority of the 243 channels that have online presence lean more towards an
enhanced online presence.” Miss Hadeel Sakkijha, Arab Advisors Senior Research
Analyst wrote in the report.
“Almost 40% of the
satellite channels have online presence but do not aim at generating online
revenues. Conversely, a total of 24.6% of satellite channels use their
supporting websites or portals as an alternative source of revenue. A majority
of the channels that have online revenue generating features have an enhanced
online presence.” Miss Sakkijha added.
Any investment in this
report will count towards an annual Strategic Research Service subscription –
Media should the service be acquired within three months from purchasing the
report.
The Arab Advisors Group’s
team of analysts in the region has produced
over 1,150 reports on the Arab World’s communications and media markets.
The reports can be purchased individually or received through an annual
subscription to Arab Advisors Group’s (www.arabadvisors.com)
Strategic Research Services (Media and Telecom). To date, Arab Advisors Group
has served over 485 global and regional companies by providing reliable
research analysis and forecasts of Arab communications markets to these clients.
Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm