A vast majority of Internet users in Jordan use international players for their email accounts: 79.1% reported using Yahoo while 69.5% reported using Hotmail.
A new Arab Advisors’ survey provides insightful details on the Internet usage patterns, media consumption and online habits of the Internet users in Jordan.
A new ArabAdvisors online survey of Jordan Internet users revealed that international email providers are the most popular amongst Internet users where 79.1% of respondents use Yahoo and 69.5% use Hotmail as their email account provider. When asked about which chatting software/website they use, 61.6% of respondents reported using MSN Messenger. Yahoo Messenger ranked second with 54.6% of respondents.
A new survey of the Internet users in
The survey report has 87 pages and 94 exhibits. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents. The Arab Advisors Group now avails a secure online payment option for purchasing its reports.
Respondents were randomly targeted by receiving an email shot in their inbox to ask them to fill the survey in cooperation with major online players in the region. To entice respondents to fill the survey, there was a prize of 300 US$ in a raffle. The survey results encompass answers from 555 respondents that passed rigorous quality control checks that included confirming the email addresses and randomly confirming answers with the respondents. Quality control was conducted by Arab Advisors Group’s team.The survey was conducted on the general Internet population. The online survey yields a confidence level of 99% with a margin of error of less than 6%.
This survey report can be purchased from the Arab Advisors Group for only US$ 1,500 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,000.
"Arabic was the preferred language for reading and listening on the Internet amongst respondents. However, English was the preferred language for writing on the Internet. Preferences for languages other than Arabic and English lag far behind." Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst commented.
The Arab Advisors Group divided the survey questionnaire into two main sections probing Internet users' views, use and perceptions of Online habits and trends and Online advertising.
The sections provide abalanced focus on the following areas:
Online habits and trends
- Internet usage
- Online activities
- Online shopping
- Email use
- Browsing patterns and preferences
- Chatting websites and/or software used
- Internet search use patterns and preferences
- Frequency of reading blogs
- Membership in forums
Online advertising
- Awareness of the different online advertising tools: ad banners, sponsored links, ad emails and pop-up banners
- Perception of online advertising
The Arab Advisors Group’s team of analysts in the region has produced 1,600 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served 545 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to theseclients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm