Arab Advisors Group
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67% of Arab Satellite TV channels have established online sites
Sunday, October 7, 2012

During June and July 2012, the Arab Advisors Group examined 565 FTA satellite TV channels targeting the Arab World to research their online presence. Of the analyzed stations, 67% (377 channels) have an online presence.

Spurred by the increasing uptake of the Internet service in the Arab World, many channels in the Arab TV industry have established an online presence. The Arab Advisors Group analysis reveals that 85% of channels with an online presence have an enhanced presence. An enhanced online presence includes channels that have corresponding portals. The portals portray the channels' services and the integration between the satellite channel and its online presence is strong.  Moreover, many satellite channels with basic online presence (where the integration between the satellite channel and its content and service availability is relatively weak) demonstrate their intention of enhancing their online services.

A new report, "Online Presence of FTA Satellite Channels in the Arab World" was released to the Arab Advisors Group's Media Strategic Research Service subscribers in August, 2012. This report can be purchased from the Arab Advisors Group for only US$ 1,100. The 56-page report, which has 26 detailed exhibits, provides a detailed analysis of the online presence of FTA Satellite Channels in the Arab World. The report includes analysis and categorization of the online presence of 565 FTA satellite TV channels broadcasting on Arabsat, Nilesat and Noorsat satellite systems.

Any investment in this report will count towards an annual Strategic Research Service subscription - Media should the service be acquired within three months from purchasing the report, or could count towards attending Arab Advisors' 2nd Smart Handheld Summit 2012 on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge. More information on The 2nd Smart Handheld Summit 2012 can be viewed on: http://www.arabadvisors.com/SmartHandheld/schedule

Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

"The results show that a majority of the 377 channels that have online presence lean more towards an enhanced online presence. Furthermore, 31.3% of channels with an online presence generate online revenues from their supporting online presence." Ms. Hiba Rabadi, Arab Advisors Research Analyst wrote in the report.

"Almost 42.7% of the satellite channels have online presence for promotional purposes only and do not aim at generating online revenues. Conversely, a total of 20.9% of satellite channels use their supporting websites or portals for revenue generation. 19.5% of the channels that have online revenue generating features have an enhanced online presence." Ms. Dalia Haddad, Arab Advisors Research Analyst added. 

The Arab Advisors Group's team of analysts in the region has already produced close to 3,100 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's (www.arabadvisors.com) Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served over 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients

 

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